SATTE 2026 builds on an impressive legacy in the travel industry. The latest, i.e., the 2025 edition, welcomed over 2,000 exhibitors from more than 50 countries and 28 Indian states. New partnerships bloomed, and the gathered people discovered new destinations. This scale firmly positions SATTE as one of Asia’s largest and most influential Travel Exhibitions. Below is a closer view of the details.
Real Scale and Real Impact
SATTE’s scale is backed by strong numbers. According to its official media report, the fair occupies over 40,000 sq m. Exhibitors gave it a near-perfect satisfaction score- 9.22/10.
Plus, the loyalty is real: around 88.5% of exhibitors said they’ll return for SATTE 2026.
Innovation, Knowledge & Growth
SATTE isn’t just about booths. Its tourism fair format includes knowledge forums and destination briefings.
In 2026, the focus is sharpening: cross-border tourism, digital transformation, and investment-led growth are on the menu. Organisers are also upgrading infrastructure. Expect better Wi-Fi, stronger mobile connectivity, and smoother digital access across halls.
Deep Business Connections
SATTE’s B2B strength comes from its buyer mix. In 2025, it hosted 800+ buyers and 250 international hosted buyers via SEPC’s ATITHI programme. That means serious business. It is not just about networking, but real deals.
Why It’s Still the Go-To Travel and Tourism Fair in Asia
If we are to put the main reasons precisely, they will be
- Lots of trust: High Net Promoter Scores for both visitors and exhibitors.
- Government backing: SATTE is supported by the Ministry of Tourism and major tourism boards.
- Strong growth: Projections for 2026 point to 2,300+ exhibitors and approx. 45,000 visitors.
So, do not miss the chance. Save the date, secure a spot and get ready for SATTE 2026, 25 to 27 February.
